Developing Your Value Proposition: A Guide for CCBHCs

November 15, 2023

Clearly understanding and articulating your value as a CCBHC is essential to positioning your organization as a behavioral health service delivery leader. The CCBHC model is still relatively new, and you may need to educate your stakeholders about the comprehensiveness of CCBHC services and how the model improves population health – you can do this by developing and sharing a strong value proposition.

This guide will walk you through developing a value proposition for your CCBHC – from understanding what a value proposition entails, to using it as an educational and advocacy tool.


This guide was produced by Third Horizon Strategies as a partner and subcontractor to the SAMHSA-funded CCBHC Expansion Grantee National Training and Technical Assistance Center, in partnership with the National Council for Mental Wellbeing.